The problem with these new journals is that they offer too much for too little. They are not believable. In reality they do not have enough qualified, experienced reviewers to handle papers in all the fields being offered. Real journals have a long history of individual development by dedicated individuals, usually on a volunteer basis; they do not appear suddenly en masse. It is always good if a local academic society launches a journal and has members who can support it. One journal with a large support base, published by an organisation with a real address and real academic expertise. It is irresponsible for individuals to create large numbers of journals with no means to support them academically. The responsible approach would be to spend two years building up a team to support a single journal, then introducing the journal in graduated steps.
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