I think that image is of Jason Priem…of AltMetrics fame? i.e. impactstory.org . I don’t believe that Jason (and his colleague Heather) are pushing article level metrics….rather the fact that scientists should be measured by their contributions to science…not only through their articles. So, their data contributions, their code contributions etc. Its outlined in the AltMetrics Manifesto: http://altmetrics.org/manifesto/
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