You are absolutely right, but i wrote in the context if an original content is published in a bad journal. ISSN does not guaranty other than first issue of a journal. They usually check first issue and other contents to assign an ISSN. I believe the ultimate thing is the quality of publication. So journals should publish high quality stuff sincerely. Not only journals, every scholarly business like education, scholarly events org etc should apply some form of statistical control mechanisms to ensure the best quality for scholars.
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