Earlier when these high impact journals reject, the articles were going to PloS One. After the success of PloS One, all the big publishers start this manuscript transfer program. I see that Manuscript Transfer Program is meant for earning additional money. They do not want to send the rejected manuscripts to other publishers like PloS one. They just want to utilize themselves. When I submitted an article to Nature, my article was transferred to their Scientific Reports journal after rejection by Nature.
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