Also, (d) have stupid a la mode names, like Twitter, Google, Fkme, and so on (so S&F seems not only apt but quite well chosen!), and (e) have all sorts of mistakes when they first roll out.
So, all in all, these guys seem to have hit all marks for a startup.
Would I publish with them? Prob not, but if it was the only game in town in my field, which I assume is at least a but more the case for Science and Religion…maybe.
Actuallly, Science and Religion seems like a perfectly fine thing to have a new journal about, so, sure, why not.