Exactly… and I refused to publish my thesis with them in the end, because I do not think that it is worth giving away my rights for 20 years in exchange of an ISBN code (if I want to publish my thesis online, I can always post it on my institutional page).
The prize however ran every year, it is open to scholars under 35 in the humanities and social sciences and it is organized together with the Florence city council… if this is the way Italian public institutions want to help young researchers, no wonder that most of them are going abroad.
http://www.fupress.com/contenuti/bpremio-ricerca—citta-di-firenze—b—edizione-2014/651