Many licences do not lose the owner rights because, for example, the licence is for a particular organisation, for a particular country, for particular purposes or for a certain period of time. With CC, all those restrictions vanish. “Some rights reserved” is used a lot in association with CC licences. You are right that it has no legal meaning. But there is no point in using “all rights reserved” which is incompatible with the licence being granted as it just causes confusion. You are of course correct that even with a CC licence, the copyright owner retains some rights that are enforceable in law. I made exactly the same point!
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