I just received an email from them. It was addressed to me but giving a different name than mine in the greeting, referring to an article of mine that I never wrote. And none of the provided links work. For fun I googled the title of the article that they claim that I wrote. It does indeed exist on arXiv, but with yet another author name, not even matching the name in the greeting.
Does not seem very serious to me, I’ll spend my time elsewhere.
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Comment on New OA Publisher Aims to Compete with Preprint Servers by lantzelot2014
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