[...] Some of the organizations that are imitating PLoS ONE are doing so more vertically; they are identifying specific domains and inviting authors to submit papers (e.g., “ChemistryOpen” from John Wiley). We can imagine an environment where every discipline or subdiscipline of any size has its own author-pays service. Some of these services will be branded with the name of an established publisher or institution, some will be upstarts, and some will be labelled as “predatory” publishers because of the limitations of their peer-review … [...]
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