Comment on Will Article Promotion Companies Make Article-Level Metrics Obsolete ? by Yurii Chinenov

I don’t think it is important that much, not at least at the level of academic evaluations. We tend to read these articles rather than just blindly accept numbers associated with them as a measure of, well, whatever they purport to measure. I cannot, however, guarantee the same when it comes to regulatory or policy evaluations, let alone mass media/general public.