Here are few things I would consider:
I will check quality of the peer review by reading the articles and contacting the authors to know their experiences.
Will check quality of copy and layout editing as this editing is the most expensive in overall publication process.
Things everyone should know:
There is no restriction on choosing the company name. Everyone is free as far as name is available for registration.
The use of virtual office is allowed by laws of US, EU, AP and Africa. After all, there is no issue to setup your company office and branch in the global village. Many giant corporations have now added virtual offices in their portfolio. In fact this law is good, because, online environment has no limits, if a business can be established virtually than the business office can also be linked virtually. Virtual office is perfectly legal (US corporate law) even one can register a corporation and issue stock by using virtual office address as company’s headquarter.
The place of publication does not matter, what matters is the quality of publication.
I will give the publishers a chance to prove themselves good for science.
One think more I would like to share, our old friends have now included journal ranking system in the portfolio and offering Journal Classification Index, please see the link http://www.cabells.com/rankings.aspx
Best of luck with your index and standard distribution (z) is a good measure.
I highly appreciate that now the monopolistic journal ranking market is shifting to perfect competition market.